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About Us


Packaging is a critical issue with poorly informed packaging decisions a major contributor to the 80% failure rate of new product launches.  

We challenged this scenario over 30 years ago by developing packaging driven innovation and insight services created exclusively by packaging specialists.

CPS has a long history of packaging success, winning awards covering all pack formats across the spectrum of FMCG and OTC products . Every day consumers in the first world will buy packaged brands that have benefited from our intervention, brands in packs inciting repeat purchase.

Today we are a global team of trusted packaging specialists who understand intimately packaging.  Our values are candour, rigour, independence, pioneering change and improvement plus we think outside the box. 

We pioneered Open Innovation long before it became fashionable inventing Pack-Track* and then innovātus -subscription based packaging innovation insights.

日本のパッケージ•インサイト!(Japanese Packaging) has been a reputational CPS hallmark, a business model analysing what future packaging will be. All our services keep our customers ahead of the game and packaging inspired.


CPS International is UK based near Cambridge and in Tokyo with a Europe office near Lille, the director is Andrew Streeter an industry reference point who has spent his entire professional life working with the packaging community.  Our services intervene and guide tactically or strategically increasing your packaged brand's security and commercial success, allowing you to invest the profits back into your business, people and perhaps the wider community.  

*Pack-Track is now part of the Progressive Digital Media Group 

The CPS Timeline